Staff Brand Copywriter

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About The Role

Mixpanel is evolving from a single product analytics tool into a multi product platform, and our brand needs to lead that story—not just follow it. We're hiring a Staff Brand Copywriter who approaches this work as a craft. Someone who cares deeply about narrative, nuance, and the space between what's said and what's felt. You'll work embedded with our 6 person brand design team, partnering closely with designers who think visually and strategically while you lead with story and ideas. This role is for someone who pushes boundaries with care and attention. Who asks better questions of briefs and finds the real story beneath feature sets. Who knows when to be bold and when to be precise. You'll have creative freedom to shape how we show up—leading messaging for our annual user conference (MXP), conceptualizing campaigns with depth, and helping define what Mixpanel sounds like as we grow.

If you're a writer who cares about craft and wants to shape a brand with real momentum, let's talk.

Responsibilities

Lead storytelling with substance

Own copy and messaging for campaigns, product launches, web, and major brand moments

Partner with brand designers from concept through execution—shaping ideas together, finding the thread that connects visual and narrative

Translate complex product stories into narratives that resonate emotionally and intellectually

Push the work further

Challenge briefs to find depth and nuance—move beyond surface level messaging to something with real resonance

Work collaboratively with stakeholders across product marketing, product, and leadership to elevate creative thinking

Steward the brand voice with flexibility and intention, adapting tone while maintaining consistency

Drive high stakes projects

Lead messaging and narrative strategy for MXP (our annual user conference) and flagship campaigns

Develop frameworks that extend creative ideas across touchpoints with coherence and impact

Present creative strategy and rationale to cross functional partners and leadership

Shape the brand's evolution

Help mature our brand strategy alongside the design leader, building adoption across the organization

Influence how we think about storytelling—not just as copy, but as the foundation for identity and connection

Bring curiosity and rigor to understanding our products deeply enough to tell their stories well

We're Looking For Someone Who Has

Craft & Range

5+ years leading creative writing in branding, advertising, or editorial environments

Portfolio demonstrating conceptual thinking and narrative depth across formats: campaigns, long form content, product storytelling, brand messaging

Track record leading projects with multiple stakeholders and the judgment to work with minimal direction

Deep understanding of how tone and voice shape brand identity, with the flexibility to execute across contexts

Thoughtful collaboration

Natural partnership with designers—you understand visual thinking and how story and image reinforce each other

Ability to work effectively with product and marketing teams, translating between disciplines without losing creative integrity

Comfortable presenting work and articulating why creative choices serve both craft and business goals

Strategic mindset

You care about details—grammar, rhythm, precision—because they shape meaning and impact

You're genuinely curious about complex products and read widely beyond industry echo chambers, bringing unexpected references into your work

You push creative boundaries with intention and care, knowing when boldness serves the idea and when restraint does

You're excited by transformation and strategy, not just execution—this is a moment when your choices help define what comes next

Benefits And Perks

Comprehensive Medical, Vision, and Dental Care

Mental Wellness Benefit

Generous Vacation Policy & Additional Company Holidays

Enhanced Parental Leave

Volunteer Time Off

Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

Make Bold Bets

We choose courageous action over comfortable progress.

Innovate With Insight

We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.

One Team

We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.

Candor With Connection

We build meaningful relationships that enable honest feedback and direct conversations.

Champion The Customer

We seek to deeply understand our customers’ needs, ensuring their success is our north star.

Powerful Simplicity

We find elegant solutions to complex problems, making sophisticated things accessible.

Why Choose Mixpanel?

We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.