Director, Product Marketing

Our Mission: To Eliminate Every Barrier To Mental Health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology,

Precision Mental Healthcare

, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a

net positive ROI

for employers and we are the only company in our category to earn

external validation

of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Reporting to the

VP of Product Marketing & GTM Enablement

, the

Director of Product Marketing

will define and lead Spring Health’s go-to-market strategy, shaping positioning, messaging, and launch excellence across our platform. This

remote role (East Coast preferred)

sits at the center of Product, Sales, Customer Success, and Marketing, and plays a critical role in differentiating Spring Health in a highly competitive market while accelerating pipeline growth and customer adoption. This leader combines deep technical fluency with exceptional storytelling, translating complex platform capabilities into clear, compelling narratives that resonate with buyers, customers, Spring Health members, and the broader market. This is a full time, remote position on our team that may require occasional travel for team or company events.

What You’ll Do

Serve as a strategic partner to Product, translating market, customer, and competitive insights into actionable product and business recommendations

Architect and lead the end-to-end go-to-market process, transforming product capabilities into coordinated, high-impact launches

Drive launch excellence across messaging, enablement, campaigns, and cross-functional execution

Roll up your sleeves to lead or support priority launches and campaigns as needed

Own and evolve Spring Health’s core platform messaging and value proposition across audiences and channels

Develop scalable messaging frameworks, sales narratives, and playbooks that enable teams to clearly differentiate Spring Health in competitive deals

Craft high-impact product narratives for executive communications, company keynotes, and customer advisory boards

Lead, mentor, and grow a high-performing team of product marketers, fostering a culture of collaboration, accountability, and innovation

Define the product marketing org strategy, including hiring plans, operating model, goals, KPIs, and budget ownership

What Success Looks Like In This Role

Strong, consistent GTM execution that drives measurable pipeline growth and improved win rates

Clear, differentiated messaging used consistently across Sales, Marketing, Product, and Customer Success

Scalable, documented product marketing processes that support rapid innovation and frequent launches

A high-performing, engaged product marketing team delivering visible business impact

What You’ll Bring

10+ years of product marketing experience, with significant experience in enterprise software or platform-based products

Proven experience leading product marketing for a portfolio of products while maintaining a coherent, differentiated narrative

Strong commercial instincts, with a deep understanding of enterprise sales cycles, buyer journeys, and competitive deal dynamics

Exceptional ability to craft positioning and messaging that resonates with executive and buyer audiences

Demonstrated track record of successful product launches that drove measurable business outcomes

Comfortable operating at both strategic and tactical levels—setting vision while remaining hands-on when needed

Experience Influencing Product Roadmaps Through Market, Customer, And Competitive Insights

Thrives in ambiguity and fast-paced, evolving environments

The target base salary range for this position is

$182,800 - $210,000

and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using

Radford Global Compensation Database

at minimum to ensure competitive and fair pay.

Benefits Provided By Spring Health

Note

: We have even more benefits than listed

here

and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to

One Medical

accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.

Employer sponsored 401(k) match of up to 2% for retirement planning

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

We offer competitive paid time off policies including vacation, sick leave and company holidays.

At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.

Access to

Noom

,

a weight management program—based in psychology, that’s tailored to your unique needs and goals.

Access to fertility care support through

Carrot

, in addition to $4,000 reimbursement for related fertility expenses.

Access to

Wellhub

,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription

Access to

BrightHorizons

, which provides sponsored child care, back-up care, and elder care

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement?

Research shows

that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to

Thrive

. If this role excites you, we encourage you to apply.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health:

Our Values

Our Privacy Policy

https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.