Director, Growth Marketing

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.

An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

Fortune Change the World (2024)

CNBC Disruptor 50 List (2022, 2023, 2024)

Fortune Best Workplaces for Millennials (2024)

Fortune Best Workplaces in Health Care (2024)

TIME 100 Most Influential Companies (2023)

Fast Company Most Innovative Companies (2020, 2023)

Built In Best Places to Work (2023)

Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)

Great Place to Work certified (2020, 2021, 2022, 2023, 2024)

Fast Company Best Workplaces for Innovators (2022)

Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking for a strategic and results-oriented Director, Growth to lead our demand generation efforts to drive pipeline and revenue growth. As the Director of Growth, you'll be responsible for developing, executing, and optimizing the growth marketing strategy and integrated campaigns across multiple channels to generate qualified leads, marketing qualified accounts, and increase revenue. Working closely with cross-functional teams, including content, product marketing, sales, account based marketing, design, events, and marketing ops, you'll design strategies that target our ideal customers, nurture them through the buyer's journey, and convert them into loyal clients.

As a

Director of Growth Campaigns

at Maven, you will:

Strategy & Planning

Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, marketing qualified accounts, pipeline, and revenue.

Partner with product marketing, sales, and customer success teams to ensure alignment across the buyer's journey and develop go-to-market strategies that effectively address our target market's needs.

Utilize data-driven insights to continuously optimize demand generation tactics, ensuring maximum ROI and efficiency.

Campaign Management

Lead the planning, development, and execution of integrated marketing campaigns across multiple distribution channels, including email marketing, paid media, SEM, display, and paid social.

Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis.

Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate through deployment and post-campaign analysis.

Funnel Optimization & Lead Management

Drive top-of-funnel and mid-funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the sales funnel effectively.

Collaborate with the marketing ops, rev ops, sales teams to optimize lead quality and routing, improve lead-to-opportunity conversion rates, and enhance the handoff process.

Partner with Web lead to optimize the website and landing pages to improve conversion rates and enhance the user journey, using tools like A/B testing and personalization.

Analytics & Reporting

Track, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI.

Forecast demand generation results and track progress against KPIs and revenue goals.

We’re Looking For You To Bring

Focus on

Pipeline And Revenue Targets

Consistently meet or exceed quarterly and annual pipeline and revenue goals through successful campaigns that drive high-quality leads, marketing qualified accounts, and quality pipeline.

History of leading high-performing campaigns

: Develop and execute multi-channel campaigns that meet or exceed KPIs, including lead volume, conversion rates, and engagement metrics, while effectively nurturing partner with digital marketing, content, brand, product marketing, and marketing ops teams to create campaigns that resonate with target personas and address pain points at each stage of the buyer's journey.

Effective Team Leadership

: Lead and mentor a high-performing team, fostering a culture of continuous improvement, innovation, and accountability.

Elevated Brand Presence

Contribute to a strong brand presence through effective campaigns that increase awareness, market positioning, and engagement within target audiences.

Experience

10+ years in demand generation or growth marketing with a demonstrated ability to achieve lead and pipeline growth.

Expertise

Strong understanding of digital marketing channels, including SEM, paid advertising, email marketing, and content marketing.

Technical Skills

Analytical Mindset: A data-driven leader with strong quantitative and analytical skills to guide strategic decisions.

Industry Knowledge

Experience In B2b, Healthcare, Saas, Or Technology Industries Is A Plus.

The base salary range for this role is $170,000 - $200,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This Role Requires Active Work Authorization In The Us.

Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week  (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C., we encourage in-person collaboration by requiring team members to attend quarterly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits That Work For You

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:

Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.

Whole-self care through wellness partnerships

Hybrid Work, In Office Meals, And Work Together Days

16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)

Annual professional development stipend and access to a personal career coach through Maven for Mavens

401K matching for US-based employees, with immediate vesting

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone.

If you receive a scam issue or a security issue involving Maven Clinic please notify us at:

security@mavenclinic.com

.

For general and additional inquiries, please contact us at

careers@mavenclinic.com

.