Senior Program Manager, Brand Operations

Webflow is looking for a Senior Program Manager to build and lead the operational infrastructure that powers our Brand Marketing organization. This is a net-new role focused on the foundational business operations—people, processes, tools, finance, procurement, and governance—that enable marketing teams to operate efficiently and scale effectively.

As the architect of marketing operations for Brand Marketing, you'll be the engine behind the engine. You'll establish the systems, frameworks, and operational rhythms that allow our marketing teams to focus on what they do best. You'll work directly with the VP of Brand Marketing to build scalable operations from the ground up, creating the infrastructure that will support Webflow's Brand Marketing function through its next phase of growth. In the future, these operational frameworks may expand to support the broader marketing organization.

About The Role

Location: Remote-first (united States)

Full-time

Temporary (6 months)

Exempt

The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

United States (all figures cited below are in USD and pertain to workers in the United States)

Zone A: $126,000 - $171,500

Zone B: $118,000 - $161,000

Zone C: $110,000 - $150,500

Please visit our

Careers page

for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Reporting to the VP, Brand Marketing

As a Senior Program Manager you’ll …

Build the Operational Foundation

Design and implement operational frameworks across people, processes, tools, finance, procurement, and governance for Brand Marketing

Establish standards, policies, and best practices that create consistency while enabling team autonomy, with potential to scale these frameworks more broadly

Create dashboards and reporting systems that give leadership visibility into operational health, financial performance, and team capacity

Manage the operational tooling strategy and implementation (Asana, Airtable, ZIP, Figma, Webflow, Loom, and other marketing tools) to improve team effectiveness

Financial Operations

Manage budget tracking across Brand Marketing teams

Understand financial models and frameworks that enable data-driven investment decisions, partnering with marketing analytics to leverage their forecasting work for sales-led and self-serve motions

Partner with Finance on budget reviews, variance analysis, and strategic resource allocation

Track marketing spend, optimize budget efficiency, and identify opportunities for reallocation

Lead Vendor & Procurement Management

Own vendor relationships, contract negotiations, and procurement processes for marketing tools, agencies, and services

Evaluate and implement martech stack solutions (project management platforms, design tools, collaboration software, analytics tools) that improve team effectiveness

Manage agency relationships, RFP processes, and performance tracking

Ensure compliance with procurement policies and optimize vendor spending

Drive People Operations

Partner with the VP of Brand Marketing on organizational design, headcount planning, and team structure

Support hiring processes, onboarding programs, and team growth initiatives

Build frameworks for, career development, and team rituals

Create systems that support team culture, communication, and cross-functional collaboration

Establish Process & Governance

Design and implement operational processes that enable efficient decision-making and execution

Create governance frameworks that clarify roles, responsibilities, and escalation paths

Build planning rituals (quarterly planning, OKR setting, business reviews) that drive strategic alignment

Develop and maintain operational tools including marketing roadmaps, project templates, brief templates, and knowledge management systems

Manage the infrastructure that enables teams to plan, track, and communicate effectively

Enable Strategic Planning

Partner with Brand Marketing leadership to translate strategic priorities into operational roadmaps

Support annual and quarterly planning processes with data, analysis, and operational expertise

Identify operational bottlenecks and opportunities for improvement within Brand Marketing

Build the operational infrastructure that enables Brand Marketing to scale with the business

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About You

Requirements

4+ years of operations, program management, or business operations experience, preferably in marketing, tech, or high-growth environments

Proven track record of building operational systems, processes, and frameworks from the ground up

Strong financial acumen with experience in budget management, forecasting, and financial analysis

Experience With Vendor Management, Procurement, And Contract Negotiations

Experience Working With Or Supporting Creative Teams And Understanding Their Operational Needs

Deep understanding of marketing operations, tools, and organizational dynamics

You’ll Thrive As A Senior Progam Manager If You

Possess exceptional analytical and problem-solving skills with strong attention to detail

Are a strategic thinker combined with an ability to do hands-on execution

Have expert-level proficiency with operational tools (Excel/Google Sheets, financial systems, project management platforms - Asana, Airtable, ZIP)

Exercise strong business judgment and effectively balance competing priorities

Excel in written and verbal communication, with the ability to translate complex operational topics for diverse audiences

Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Nice To Have

Experience At A High-growth Tech Company Or Saas Business

Background in marketing operations, business operations, or chief of staff roles

Experience Building Operational Systems That Can Scale Beyond Their Initial Scope

Hands-on experience with specific marketing tools: Figma, Webflow, Loom, CRM systems, and marketing analytics platforms

Agency background or experience managing agency relationships

What Makes This Role Exciting

Ground Floor Opportunity

Build the operational foundation for Brand Marketing at a company transforming how the web is built

Broad Impact

Your work touches every aspect of how Brand Marketing operates—from budgets to tools to team structure

Strategic Influence

Partner directly with Brand Marketing leadership on critical business decisions

Growth Potential

Start with Brand Marketing with the opportunity to expand your operational frameworks more broadly

Organizational Design

Shape how Webflow's Brand Marketing organization grows and operates at scale

Webflow is committed to building a diverse and inclusive team. We encourage applications from people of all backgrounds, experiences, and perspectives.

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are

committed

to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our

Webflow Blog

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Please Note

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review

Webflow’s Applicant Privacy Notice

.