Senior Manager, Provider Growth Marketing

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career.

Join us, and help change mental healthcare for the better.

About The Role

We’re looking for a strategic, data-driven, and people-minded leader to own and scale our Owned Channels engine. As the Provider Growth Marketing Senior Manager, Owned Channels, you’ll lead your function across a variety of home-grown, high-intent acquisition channels including Outbound, Referrals, Affiliates, Co-Marketing, Partnerships, and more. You’ll play a key role in shaping how we acquire mental health providers at scale, partnering closely with company leadership, Strategic Finance, Sales, Product, and cross-functional marketing teams to accomplish our ambitious goals.

This role is ideal for a leader who can think big about long-term growth, but also dive into the details of execution, experimentation, and operational rigor. You’ve built or scaled outbound motions before, thrive in cross-functional environments, and know how to unlock new channels with speed and precision. Bonus points if you’ve supported new product launches or worked in product-led growth environments.

You Will

Own Strategy & Execution Across All Owned Acquisition Channels

Lead our Owned Channels function including Outbound, Referrals, Affiliates, Co-Marketing, Partnerships, and more to drive efficient provider acquisition

Shape long-term channel strategy, set quarterly performance goals, and own execution to meet (and exceed) acquisition targets

Build, refine, and scale processes that turn creative concepts, targeting strategies, and operational insights into predictable pipeline

Build and Evolve Outbound Engines

Oversee and level up our outbound motion feeding 150+ reps, improving targeting, messaging, cadences, and lead quality

Partner closely with Sales leadership to ensure channel-to-team alignment and seamless handoff processes

Introduce new outbound methodologies, tooling, and experimentation frameworks to unlock incremental volume

Unlock Growth Through Data & Forecasting

Partner deeply with Strategic Finance and Analytics to define KPIs, build forecasting models, and align on investment frameworks

Translate complex performance trends into clear decisions, prioritizing initiatives based on impact and resourcing

Develop insights that improve targeting, sequencing, messaging, and channel-level efficiency

Lead, Mentor, and Grow a High-Performing Team of x-y reports

Foster a culture of accountability, clarity, experimentation, and impact

Provide coaching, development paths, and day-to-day support while empowering the team to own their respective channels

Operate both strategically and tactically; comfortable rolling up your sleeves when needed, especially during times of high growth or change

You'd Be A Great Fit If

8–10+ years of experience in growth and acquisition across owned channels, ideally with significant ownership of outbound, partner, or referral channels as well as large budgets

Experience Leading Teams And Building Functions, Including Hiring, Mentoring, And Establishing Scalable Processes.

Proven track record of scaling owned or partner-driven acquisition channels with measurable business impact

Strong analytical skills; comfortable working with data teams, forecasting performance, evaluating LOE/LOI tradeoffs, and making ROI-informed decisions

Demonstrated ability to collaborate cross-functionally with Sales, Finance, Product, Engineering, and Leadership

Experience supporting new product launches, product-led growth motions, or early funnel product experimentation is a major plus

Hands-on operator with a bias toward action, able to switch seamlessly between strategy, execution, and people leadership

Bonus Points If You Have

Built outbound engines from scratch (tooling, playbooks, segmentation, cadences) and know what great looks like

Experience Running Or Scaling Referral, Affiliate, Or Co-marketing Programs

Exposure to PLG environments or marketing tied closely to product workflows

Experience In Healthcare, B2b Saas, Or Marketplaces, Especially Those With Complex Considerations And Tradeoffs

The expected base pay range for this position is $

146,200

• $

215,000

, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits Offered Include

Equity compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-Home Stipend

Therapy Reimbursement

16-week parental leave for eligible employees

Carrot Fertility annual reimbursement and membership

13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st

Flexible PTO

Employee Assistance Program (EAP)

Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

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