Product Marketing Manager, Lyft Healthcare

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

The Lyft Business team is changing the way companies, brands and organizations alike leverage the Lyft platform to redefine the way they operate. We are solving big problems, and meeting the needs of our clients and their people, from employees to customers and students to patients, in a whole new way.

To support our rapidly growing business, we’re looking for a Product Marketing Manager with proven experience marketing solutions to businesses. The person in this role will be responsible for shaping product roadmaps, bringing solutions to market, and leading marketing plans to acquire customers and increase bookings with a focus on health care, education, and transit audiences. You will operate in a fast paced and entrepreneurial environment.

Responsibilities

Develop and drive a strategy for business-facing products in conjunction with the Product, Sales, and Marketing teams, including but not limited to go-to-market plans, sales enablement, competitive analysis, customer segmentation, product positioning, and messaging

Lead customer adoption, usage, and loyalty of products like Concierge and Concierge API with clear product positioning, naming, launch, onboarding, and marketing programs

Be the voice and expert of personas within our target industries to influence the roadmap

Work cross-functionally with Product, Design, Brand, Support, etc. to fuel ongoing product adoption and go-to-market launches

Identify new types of features based on customer research, competitive analysis, and market trends

Drive cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing product initiatives

Experience

Bachelor’s degree

5+ years experience in product marketing

2+ years experience in B2B marketing

Experience Working On Healthcare, Saas Or Api Products A Plus

Analytical thinker with experience in data-driven marketing

Strong interpersonal skills with the ability to collaborate and work cross-functionally with analytical, creative, and technical teams

Experience In Applying Market Insights To Inform And Optimize The Product Experience

Sales enablement experience

Strong Excel and analytical skills; SQL skills a plus

Very strong written communication skills

Thrives in a fast-paced environment with a bias towards action

Benefits

Great medical, dental, and vision insurance options with additional programs available when enrolled

Mental health benefits

Family building benefits

Child care and pet benefits

401(k) plan to help save for your future

In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off

18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible

Subsidized commuter benefits

Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $118,000 - $147,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.