Principal Product Manager, Consumer Innovation

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.

Learn more about our flexible approach to where we work.

Overview

Instacart’s Shopping Experience team is focused on making it effortless for people to discover, plan, and shop the food that fuels their lives. We’re building intuitive, trustworthy experiences that help customers find inspiration, make healthier choices, and get from idea to checkout with confidence.

We’re looking for a Principal Product Manager to lead our Meals & Health product area. In this role, you will shape the vision, strategy, and roadmap for how Instacart helps customers plan meals, honor dietary needs and preferences, and discover better-for-you options—all within a seamless shopping journey used by millions of customers every week.

You’ll partner closely with design, research, engineering, data science, and go-to-market teams to translate deep user empathy into delightful, impactful products. This is a highly visible, zero-to-one opportunity—ideal for someone who thrives in ambiguity, rolls up their sleeves to execute, and loves building startupy products within the scale of Instacart.

About The Job

Own the end-to-end product strategy and roadmap for Meals & Health within Shopping Experience, driving zero-to-one bets from discovery through scaled launch and iteration.

Partner with design and research to deeply understand customer needs across inspiration, meal planning, dietary filters, and health-forward discovery; translate insights into simple, elegant product experiences.

Define success metrics and run a rigorous experimentation program (A/B tests, multivariate tests) to improve core outcomes such as engagement, conversion, retention, and basket healthfulness.

Work cross-functionally with engineering, data science, operations, partnerships, legal, and privacy to deliver responsibly built features at scale, balancing speed with quality and compliance considerations.

Build alignment across diverse stakeholders, communicate tradeoffs and decisions with clarity, and ruthlessly prioritize to maximize customer and business impact in a fast-paced environment.

About You

Minimum Qualifications

8+ years of product management experience building consumer products, including ownership of end-to-end user experiences from discovery through launch and iteration.

Proven track record shipping zero-to-one products with measurable impact (for example: improved conversion, retention, or engagement) and scaling them to broad adoption.

Hands-on experience collaborating with product design and user research to convert insights into clear PRDs, prototypes, and shipped features.

Data fluency with experimentation and analytics (for example: defining success metrics, partnering on A/B tests, interpreting results; SQL proficiency or equivalent analytics tooling experience).

Experience operating in highly cross-functional environments, influencing without authority, and aligning multiple stakeholder groups to a clear roadmap.

Bachelor’s degree in a relevant field (such as Computer Science, Engineering, Design, Business, or a related discipline) or equivalent practical experience.

Preferred Qualifications

Experience In Health, Nutrition, Wellness, Or Other Regulated Consumer Product Spaces.

Background in e-commerce, marketplaces, personalization/recommendation systems, search, or content experiences.

Startup or “startup within a startup” experience leading products from zero-to-one in high-ambiguity, fast-moving environments.

Familiarity with third-party integrations relevant to meals and health (for example: recipes, nutrition data, or health data platforms).

Exceptional storytelling and communication skills, including the ability to drive alignment across executive and cross-functional audiences.

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy

here

.

Offers may vary based on many factors, such as candidate experience and skills required for the role.

Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please rea

d more about our benefits offerings

here

.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ

$250,000

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$264,000 USD

WA

$239,000

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$252,500 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

$230,000

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$242,500 USD

All other states

$209,000

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$220,500 USD