Builder Relations Lead

Airtable is the no-code app platform that empowers people closest to the work to accelerate their most critical business processes. More than 500,000 organizations, including 80% of the Fortune 100, rely on Airtable to transform how work gets done.

As we launch our AI-native platform, we need someone to bridge powerful AI capabilities with builders who haven't discovered their potential. Drive awareness and adoption of Airtable's AI features through authentic community engagement and content creation. Primary focus on Reddit (r/Airtable), expanding across Discord, Slack, Twitter/X, LinkedIn, YouTube, and Airtable's community. You'll operate "in the wild" - engaging builders in their natural habitats, not corporate environments. Convert skeptics into believers through viral demonstrations and genuine helpfulness across diverse community cultures.

What You'll Do

Community Engagement & Influence (60%)

Daily presence in r/Airtable with active participation across Slack, Twitter, LinkedIn

Build relationships with power users in BuiltOnAir, NoCode communities, industry groups

Create platform-specific content matching each community's culture

Convert AI-skeptical builders through authentic interactions and demonstrations

Monitor sentiment and identify opportunities to showcase AI solutions organically

Content Creation & Demonstration (25%)

Rapidly prototype working Airtable demos answering community questions

Create platform-native content: Reddit posts, Twitter threads, LinkedIn articles, YouTube tutorials

Develop viral demonstrations adapted for each platform

Host live building sessions and YouTube streams

Share genuine experiments and discoveries, building in public

Strategic Community Building (15%)

Identify and nurture relationships with influential community members

Bridge AI enthusiast communities to Airtable (r/ChatGPT, AI Discord, LinkedIn AI groups)

Be a resident Airtable expert in owned community

Coordinate with existing Airtable content creators

Track AI adoption sentiment shifts across platforms

Partner with Academy team for multi-channel enrollment drives

Who You Are

You're known across multiple builder/technical communities with authentic engagement skills and quick tool mastery. You understand each platform's unique culture and can code-switch between helping solopreneurs in Discord and discussing enterprise architecture in professional Slack.

You rapidly master new platforms, creating content that makes experienced users say "I didn't know you could do that!" You believe AI enhances human creativity and will demonstrate this through inspiring working examples.

Minimum Qualifications

Active Reddit account with technical community engagement

Established presence on 2+ additional platforms (Discord, Slack, Twitter, LinkedIn, YouTube, TikTok)

Strong technical aptitude and quick learning ability

Daily AI tool usage (ChatGPT, Claude, niche tools) with creative applications

Content creation track record across different community cultures

Platform-specific engagement strategy expertise

Excellent technical communication for diverse audiences

Airtable expertise or eagerness to quickly develop it

Comfortable traveling approx. 30%

Preferred Qualifications

Top contributor in r/Airtable or similar technical communities

Active BuiltOnAir Slack or professional Airtable community member

YouTube, TikTok, or platform presence with 5K+ followers and technical content

Community-led growth background at B2B SaaS companies

Moderator/admin experience across platform types

Airtable certification or extensive consulting experience

Conference or community speaking experience

Content strategy experience for AEO/GEO

Cross-cultural content adaptation skills

Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your

EEO rights as an applicant

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VEVRAA-Federal Contractor

If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our

Accommodations Request Form

and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.

Compensation Awarded To Successful Candidates Will Vary Based On Their Work Location, Relevant Skills, And Experience.

Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation.

To learn more about our comprehensive benefit offerings, please check out

Life at Airtable

.

For work locations in the San Francisco Bay Area, Seattle, New York City, and Los Angeles, the base salary range for this role is:

$196,000

—

$277,600 USD

For all other work locations (including remote), the base salary range for this role is:

$177,000

—

$250,300 USD

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