VP, Marketplace ICHRA General Manager - Lucie

We're hiring a VP, Marketplace ICHRA General Manager to join our Lucie team.

Lucie is the first all-in-one storefront designed to give consumers, businesses, and employees total control over their healthcare. We’ve replaced the "one-size-fits-all" model with a curated menu of medical, dental, vision, and supplemental products to help individuals build a custom bundle that actually protects their wallets. Lucie Inc. is part of Oscar Health (NYSE: OSCR), a leading healthcare technology company built on a full-stack platform and a relentless focus on member experience.

About The Role

The VP, Marketplace ICHRA General Manager is a critical executive leader responsible for running and growing the Individual Coverage Health Reimbursement Arrangement (ICHRA) business for Lucie Health Marketplace. Reporting directly to the President of Lucie, this role maintains full strategic and operational ownership over Lucie’s end-to-end ICHRA business line.

This role requires a proven executive with deep expertise in ICHRA, health insurance technology, and scaling high-performing commercial and business operations teams. It offers a unique opportunity to lead a growth-focused business unit backed by proven proprietary platform technology. The ideal candidate will have the autonomy to build, scale, and lead a market-defining business line positioned at the critical intersection of individual health marketplaces and employer-sponsored benefits.

Work Location

This is a remote position, open to candidates who reside in: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, Wisconsin, or Washington, D.C.. A hybrid work schedule, with 3 days of in-office work per week, may be required depending on your metro area.

Pay Transparency

The base pay for this role is: $240,000 - $315,000 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, company equity grants and annual performance bonuses.

Responsibilities

Own Business Strategy & Gtm Execution

Drive the commercial design, product positioning, and long-term go-to-market strategy to scale Lucie’s market share in the growing ICHRA landscape

Expand Distribution Channels

Identify, secure, and manage high-value business development relationships, including third-party administrators, agents/agencies, and employers

Align Product With Market Demand

Act as the strategic bridge between market demand and technical execution, collaborating with Product and Engineering leaders to build a scalable, seamless, and best-in-class enrollment experience

Lead Commercial Enablement

Oversee B2B marketing initiatives, broker training frameworks, and automated onboarding workflows to drive platform adoption and increase user utilization

Execute Upward Communication

Manage financial and operational performance metrics for the business line, regular reporting on progress, and presenting business results to executive leadership

Build And Manage A High-performing Team

Recruit, mentor, and lead a cross-functional division spanning account management, partnership sales, tech, and business operations specialists

Compliance with all applicable laws and regulations

Other duties as assigned

Requirements

Work Experience

15+ years of corporate experience, with clear progression leading high-growth business units, SaaS verticals, or commercial strategy divisions

Industry Expertise

At least 5+ years of dedicated experience within health insurance, insurance technology (InsurTech), or the employee benefits space

Subject Matter Expertise

Deep operational understanding of ICHRA regulations, defined-contribution health strategies, and individual/group health distribution networks

Leadership Track Record

Proven experience scaling a complex business line or digital platform from early-stage manual operations into a highly optimized, repeatable commercial engine

Bonus Points

Work Experience

Prior experience explicitly working within an Enhanced Direct Enrollment (EDE) platform environment, a major FMO/GA network, or an established ICHRA administration vendor

Systems & Operations

Familiarity with modern enterprise healthcare technology architecture, digital marketplaces, and data-driven product management

Regulatory Knowledge

Strong working knowledge of CMS guidelines, ACA compliance requirements, and healthcare administration workflows

Education

Bachelor’s or Master's degree in Business Administration, Healthcare Administration, or a technically adjacent field

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At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency

Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience.

Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

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Reasonable Accommodation

Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

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