Senior Business Marketing Lead - Retail & CPG

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 116 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit

www.redditinc.com

.

Our Audience Marketing team is hiring a Senior Lead position to lead marketing for our Retail and CPG

verticals. This role will be responsible for aligning with sales, product marketing, and insights to create

data-backed business narratives and marketing materials to raise awareness and drive adoption of Reddit’s

advertising solutions among advertisers.

The ideal candidate is a strategic thought leader with strong analytical skills that enable them to use data

and insights to inform storytelling, develop effective go-to-market campaigns, and measure success.

Excellent communication and project management skills, and a track record of creating marketing content

and sales collateral that drives results, are a must. The candidate’s experience must demonstrate the ability to

partner effectively with Sales teams to co-create the roadmap for success, and collaborate with

cross-functional teams and stakeholders (locally and globally) to find solutions and scale marketing

messages. Significant experience crafting and successfully executing a multi-channel go-to-market

campaign is required.

Location

Remote-US (preferably commutable to one of our offices in San Francisco, Los Angeles, or New York)

Responsibilities

Create market-leading stories that drive the Retail business

Leverage Reddit-unique insights for both client-level conversations and thought leadership

Build stories that move our largest prospects and customers

Develop market research with industry partners

Lead marketing strategy for Retail and CPG, including identifying opportunities for scaled marketing programs, key industry events, and new narratives/content to bring our Reddit for Business message, solutions, and products to market

Partner with Sales to create solutions that address customer challenges and turn them into opportunities via insightful content that drives results

Leverage data/insights from the Insights team and from self-service tools to tell the story

Partner effectively with cross-functional teams to develop content and ensure Reddit for Business messaging is integrated, actionable, and consistent

Contribute to the broader business marketing roadmap and collaborate with marketing peers to support campaigns targeted to current and prospective advertisers

Develop sales collateral including vertical narratives, presentations, pitch decks, playbooks, and other materials to support business growth

Write marketing content for organic and paid media, webinars, blog posts, industry events, and whitepapers

Evaluate and report on content and campaign metrics and iterate based on results

Understand the needs of marketers in the retail industry and what is required to influence digital investment decisions

Required Qualifications

15+ years of B2B marketing experience, within Retail accounts or agency relationships, and a strong track record partnering with Ad Sales to create executive-level collateral

Experience leading GTM strategy in the US, with exposure to international markets and deep knowledge of digital/social media marketing

Senior experience at ad platform

Proven ability to develop impactful B2B content across organic and paid channels, with proficiency in analytics tools like GlobalWebIndex and Comscore

Familiarity with Canva and a passion for or understanding of Reddit’s platform is a plus

Reddit is seeking an Engineering Manager as a technical leader for our Small to Medium Business (SMB) focused Advertiser Growth efforts. In this role, you will be responsible for developing the technical foundation for mission critical product pillars, collaborating across the company to deliver outcomes for the Reddit Ads Business, and leading the team responsible for acquiring new advertisers on Reddit.

This role provides an opportunity to partner closely with cross-functional teams such as product, design, marketing, data science, UX and Sales, and, ultimately, to make a large number of small to medium businesses successful on Reddit.

As a leader for all of these efforts, you will set the engineering strategy for building iteratively, shipping quickly, testing rigorously, and adding step-change capabilities towards our ambitious goals of multiplying many times over our number of monthly active advertisers. This is an exciting moment in Reddit’s journey where we have the knowledge, resources and infrastructure to bring Reddit’s unique products to more people and help more small businesses be successful on our platform. This is an impactful opportunity to lead a team through an existing period of worldwide user and advertiser growth.

Responsibilities

Lead, coach, and grow a team of engineers across the stack, including mobile, frontend, and backend

Collaborate with designers and product managers to discover and build new Ad functionality and products. Be a thought leader in this process.

Maintain and enhance the team culture of fast iteration, experimentation, and collaboration.

Ensure the long term success of both the product and the growth of our people

Participate in and be the ultimate owner of the full development cycle: product ideation, design, development, QA, experimentation, analysis, and launch. You’ll be brainstorming, giving feedback on design docs, product specs and mocks, and generally helping out wherever is needed.

Collaborate with multiple teams across the entire company to make SMBs successful on reddit

Required Qualifications

Bachelor's degree (or foreign equivalent) in Computer Science, Computer Engineering, Engineering, Applied Sciences, Mathematics, Physics, or a related field

Engineering leadership experience working across multiple teams

At least 2 years of experience working on Ads products and/or growth engineering

5+ years of experience in software engineering

Experience Coordinating Large-scale, Cross-functional Efforts That Span Different Teams, And Driving Alignment

Experience Working With Multiple Teams In Product & Design

Knowledge of full stack product development practices (Frontend, Mobile, Backend)

Preferred Qualifications

Experience Working On Smb Related Products/projects

Benefits

Comprehensive Healthcare Benefits and Income Replacement Programs

401k with Employer Match

Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support

Family Planning Support

Gender-Affirming Care

Mental Health & Coaching Benefits

Flexible Vacation & Paid Volunteer Time Off

Generous Paid Parental Leave

Pay Transparency

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit

https://www.redditinc.com/careers/

.

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The Base Pay Range For This Position Is

$180,200

—

$252,300 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable.  We will not sell your personal information or disclose it to any third party for their marketing purposes.  We will delete any recording of your interview promptly after making a hiring decision.  For more information about how we will handle your personal information, including our retention of it, please refer to our

Candidate Privacy Policy for Potential Employees and Contractors

.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.