Head of Product Creative

Ready to do the most impactful work of your career? At

Coinbase

, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.”

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As Head of Product Creative, you'll lead a multidisciplinary team of visual, motion, and illustration designers within the

Consumer & Business

Design organization. This team ensures that Coinbase's brand storytelling and visual language carry seamlessly from the first marketing touchpoint into the deepest in-app experience. You'll own creative continuity across product surfaces, partnering with Product Design, Engineering, and Marketing to ship work that delights millions of customers.

What You'll Do

Own the creative direction and visual identity of the Coinbase consumer product, setting the north star for how brand comes to life inside the app experience

Lead high-impact product launch campaigns from in-app onboarding flows to GTM feature moments, ensuring a unified story from social post to product screen

Drive emotional connection across core product surfaces by partnering with Product Designers on UI evolutions, motion systems, and illustration

Shape and evolve the Coinbase design language, including icons, color systems, and UI components, in collaboration with Brand Creative and Product Design

Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared standards, and a clear creative vision

Partner cross-functionally with Engineers, Product Managers, and Marketers to move quickly without sacrificing craft

Required Skills And Experience

7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio demonstrating shipped, high-impact product experiences

Mastery of typography, layout, color theory, and composition evidenced by a body of shipped consumer product work

Track record of presenting creative strategy to senior leadership and securing alignment across Product, Engineering, and Marketing stakeholders

Experience managing or mentoring senior designers and building scalable design team rituals (critiques, reviews, shared systems) in a remote-first environment

Proven ability to lead cross-functional creative initiatives from concept to adoption, working autonomously in ambiguous environments

Fluency in Figma and the Adobe Creative Suite with proficiency in prototyping tools

Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice

Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual Base Salary Range (excluding Equity And Bonus)

$243,865

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$286,900 USD

Application Limit

Candidates may submit a maximum of 3 applications within a 6-month period.

Equal Opportunity Employer

Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.

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