Senior Product Marketing Manager, Coursera for Business

About Coursera

Coursera was founded in 2012 by Stanford professors Andrew Ng and Daphne Koller to make world-class learning accessible to everyone, everywhere. Today, over 190 million learners and 375+ university and industry partners use our platform to gain skills in fields like AI, data science, technology, and business. As a Delaware public benefit corporation and Certified B Corp, we’re driven by the belief that learning can transform lives through learning.

Why Join Us

At Coursera, we’re looking for inventors, innovators, and lifelong learners ready to shape the future of education. You’ll help build global programs and tools that power online learning for millions turning bold ideas into real impact. People who thrive here are customer-first builders who move fast, simplify ruthlessly, and iterate relentlessly on the metrics that matter.

We’re a globally distributed team and let you choose the best way you work, whether it's from home, a Coursera hub, or a co-working space near you. Our virtual hiring and onboarding make it easy to join us and start making an impact from anywhere. If you’re ready to make a global impact, scale unique products exclusive to Coursera, and expand your career horizons, apply below.

Job Overview

Coursera’s Product Marketing team connects consumers, educators and institutions with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption. In this role, you’ll lead Product Marketing for Coursera for Business (C4B). You’ll partner closely with product management, content strategy, marketing, sales, and customer success teams building customer experiences spanning skill-first products and solutions. You’ll also play a critical role in ensuring Coursera is the chosen skill development platform for enterprise organizations in support of our growth and revenue goals.

Responsibilities

Develop industry, buyer, admin and learner audience expertise and insights to influence the product and marketing roadmap

Create and own product messaging, positioning, pricing, and GTM assets building stakeholder alignment to drive business impact

Be a competitive expert in Coursera product and content offerings, identifying target industries, regions, and buyer personas

Drive go-to-market strategy and execution for new features and products to Coursera’s growing customer base

Develop sales and marketing materials including presentations, messaging and positioning guides, datasheets, etc. serving as a subject matter expert

Partner cross-functionally across the entire marketing and field organizations to craft and launch compelling narratives and value propositions across owned, earned, and paid channels

Qualifications

8+ years in B2B product marketing (or related marketing roles), 10+ years professional level experience

Experience implementing sales enablement strategies to enable senior sales professionals to succeed and improve performance and efficiency.

Experience with developing product  go-to-market plans, building messaging and positioning, pricing and packaging, executing and tracking GTM initiatives across global, cross-functional teams benchmarking KPIs

Experience Creating Messaging Documents And Positioning Plans.

Nice To Haves

Experience Working Within A Global And Fast-paced, Enterprise Saas Organization

Experience Selling Or Marketing Tech Buyers, Hr / L&d, And/or C-suite

Experience enabling global enterprise marketing, sales, and customer success organizations on product, partner, and service offerings

Comfort with a fast-paced culture with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities

Demonstrated messaging and storytelling skills that motivate and inspire purchase, renewal and expansion

Compensation

This Role Is Available In The Following Us Pay Zones

Zone 2: $140,000 - $175,000

Zone 3: $131,00 - $164,000

Zone 4: 120,000 - $150,000

At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

Us Pay Zones

US-Z1: Bay Area

US-Z2: NYC and Seattle Metro

US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA

US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI

If this opportunity interests you, you might like these courses on Coursera:

Customer Insights: New Product Development Orientation

Positioning: What You Need for a Successful Marketing Strategy

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