Senior Product Manager, Growth and Adoption (Dashboard)

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

Available Locations: Atlanta, US, Austin, US, Denver, US, New York, US, Seattle, US, Toronto, Canada, Washington DC, US, Lisbon, Portugal, London, UK

About The Role

Cloudflare’s dashboard is the gateway to our mission of building a better Internet. As the Senior Product Manager for Growth and Adoption, you will lead the charge in defining the "Aha" moment for every user—from individual developers to Fortune 500 enterprises. Your goal is to move users from "idea" to "deployed product" in a single, seamless workflow.

This is an AI-first role where you are expected to do the majority of your work—prototyping, bug fixing, and building—leveraging AI coding agents to achieve maximum velocity. You will focus on the end-to-end user experience (UX) and optimize for high-velocity learning with the goal of showing users the magic of Cloudflare ASAP to drive long-term retention.

This Role Sits On The Platform Product Team.

Problems You May Face

The "Aha" Moment: How do we shorten the path from sign-up to a user’s first successful deployment across dozens of complex use cases?

Natural Language UX: To what extent do we transition the dashboard from a traditional UI to a natural language interface where users can manage their entire infrastructure via a chatbot? And how do we do that?

AI-Driven Velocity: How do you use AI agents to prototype and ship experiments faster than traditional development cycles while maintaining the "elegance of implementation" and high craft standards?

How can the dashboard provide individual product teams at Cloudflare with a powerful canvas to deliver world-class experiences? Can we maintain a tech stack and common design language that empowers teams to build great experiences rather than constrain them?

Human Connection: As you automate tedious tasks with AI, how will you use that saved time to connect deeper with our customers on Discord, X, and in person to understand their evolving challenges?

Key Competencies

AI-first + world-class execution: You start every task with AI tools. You are comfortable feeding error logs into agents, building your own internal tools, and acting as a "serious reviewer" for AI-generated code and content.

A/B experimentation & high-velocity learnings: You thrive on A/B testing and rapid prototyping. You use data-informed decisions to iterate on onboarding flows, constantly measuring impact on customer retention and adoption metrics.

UX mastery: You prioritize

how it works

over

how it looks

. You are committed to ending "shipping the org chart" and instead building workflows centered on user intent.

Technical taste & discretion: You understand that while AI can build quickly, you ensure every feature shipped is elegant and actually solves a customer problem. Have world-class UX sense and a high bar for craft. Define and communicate the vision and strategic direction for the Cloudflare customer experience.

Roadmap prioritization: Develop and maintain a product roadmap that balances short-term dashboard improvements with projects that contribute to the long-term strategic vision

Cross-functional partnership: Collaborate with engineering, product design, and context experience design to draft and review product requirement documents, design specs, and engineering specs. Also, partner with marketing, sales, customer support, business intelligence, and other cross-functional teams to ensure successful product launches, user adoption, and experiment analysis

Bonus Points

Coding Proficiency: You are comfortable using coding agents (like OpenCode) to build functional prototypes or fix bugs yourself, rather than just documenting them in tickets.

Data Fluency: You can build your own dashboards and run your own SQL; you don't wait for an analyst to tell you if an experiment was successful.

Codex Contributor: Experience or interest in contributing to an Engineering Codex that defines the best practices used to train our internal coding agents

UX chops: Understanding the modern UX stack with enough fidelity to hold your own with engineers will be highly beneficial. An engineering background would be helpful. An alternate source of credibility on this front might come from having developed a web property yourself.

Data-fluency: There is no team of analysts at Cloudflare. Can you work directly with data yourself to build confidence in your views and can you use that same data to persuade others?

At Cloudflare it’s pretty helpful to understand how the Internet really works at layers 2 through 7. If you don’t have this, be prepared to speak with mastery about another realm of similar complexity.

Compensation

Compensation may vary based on location and level. This role is eligible to participate in Cloudflare's equity (RSU) program.

New York, Seattle, & Washington D.C. estimated salary: $172,000 - $237,000 (Senior Level)

Austin & Colorado estimated salary: $156,000 - $215,000 (Senior Level)

Equity

This Role Is Eligible To Participate In Cloudflare’s Equity Plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

Medical/Rx Insurance

Dental Insurance

Vision Insurance

Flexible Spending Accounts

Commuter Spending Accounts

Fertility & Family Forming Benefits

On-demand mental health support and Employee Assistance Program

Global Travel Medical Insurance

Financial Benefits

Short and Long Term Disability Insurance

Life & Accident Insurance

401(k) Retirement Savings Plan

Employee Stock Participation Plan

Time Off

Flexible paid time off covering vacation and sick leave

Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo

: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project

: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1

: We released

1.1.1.1

to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our

Privacy Commitment

and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual

race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law.

We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a r