Senior SEO and Lifecycle Growth Manager

At Colibri Group, culture is at the heart of everything we do! Our values Love, Joy, Boldness, Teamwork, and Curiosity guide how we work together, support our customers, and make a difference in the communities we serve.

SimpleNursing, under Colibri Group's ecosystem; Healthcare, helps nursing students succeed in school, prepare for the NCLEX, and confidently begin their careers. Through engaging content, innovative learning tools, and a deep understanding of the nursing-student journey, we meet learners where they are and help them reach the finish line.

About The Role

We're looking for a strategic, hands on Senior SEO and Lifecycle Growth Manager to help more nursing students discover our products, engage with our content, and confidently take the next step in their learning journey.

In this role, you will own two connected areas of growth: expanding organic discovery through SEO and content, and creating thoughtful lifecycle experiences that improve engagement, conversion, and retention. You will also help shape landing pages, website journeys, and conversion-rate experiments across the customer experience.

This is a senior individual contributor role created for someone who wants meaningful ownership while staying close to the work. You will have the opportunity to develop the strategy, personally bring it to life, analyze what happened, and decide what to improve next.

You may spend one day uncovering a new organic search opportunity, another building or refining a lifecycle journey, and another reviewing customer behavior to understand why students are leaving a page before converting. You will work directly within marketing and analytics platforms, create and improve campaigns and webpages, launch tests, and turn performance insights into clear action.

We are looking for someone who enjoys moving between big picture thinking and hands on execution. You are curious about why customers behave the way they do, comfortable digging into the data, and excited to turn an idea into something real and measurable.

You will partner closely with Product, Paid Media, Creative, Analytics, Engineering, and external specialists, while maintaining clear ownership of your channels and outcomes. Collaboration is important here, but so is your willingness to roll up your sleeves and personally move the work forward.

This role may feel like a great fit if you love building growth strategies, working directly within the platforms, experimenting thoughtfully, and seeing a clear connection between your work and the students we serve!!

Come Build What’s Next

What You’ll Do

Own the strategy, roadmap, hands on execution, and performance of SimpleNursing’s earned and owned marketing channels, including SEO, content, lifecycle email, landing pages, website experiences, and conversion-rate optimization

Identify organic growth opportunities through keyword research, content analysis, competitive insights, search performance, and customer behavior, then personally develop or optimize content and webpages to improve discovery and conversion

Build, launch, and continuously improve lifecycle programs across onboarding, nurture, promotional, retention, and re-engagement journeys using student stage, behavior, engagement, and purchase signals

Improve conversion across landing pages, trial and sign-up flows, and content-to-purchase pathways by identifying friction, developing hypotheses, implementing structured tests, and applying results to the next iteration

Analyze funnel performance and customer behavior using tools such as GA4, Google Search Console, Ahrefs or Semrush, and Hotjar or Microsoft Clarity to determine where students disengage and prioritize improvements based on business impact

Translate broader growth priorities into clear campaigns, customer journeys, webpages, and experiments while partnering with Paid Media, Product, Creative, Analytics, Engineering, and external partners and communicating results, learnings, and next steps

What You’ll Bring

Six or more years of experience in B2C growth marketing, digital marketing, demand generation, or a similarly hands-on customer acquisition and engagement environment

Recent, direct execution experience across several areas of the role, including SEO, organic content, lifecycle email, landing pages, website optimization, and conversion-rate optimization

A track record of personally building, configuring, launching, and optimizing campaigns, webpages, experiments, and customer journeys not solely overseeing agencies, vendors, or direct reports

The ability to think strategically while remaining actively involved in executing, measuring, analyzing, and improving the work

Strong analytical judgment and experience using customer behavior, funnel data, search performance, and structured testing to identify opportunities and determine what should happen next

Clear, concise communication and strong cross-functional influence, including the ability to explain what you tested, why you tested it, what happened, and what you recommend doing next. Experience in healthcare, education, EdTech, consumer subscriptions, SaaS, e-commerce, or another digitally focused B2C organization is a plus

Tools You May Use

Experience with every tool below is not required. We are most interested in your ability to learn quickly, work directly within marketing platforms, and turn data into meaningful action!!

Google Analytics 4 and Google Search Console

Ahrefs, Semrush, or a similar SEO platform

Hotjar, Microsoft Clarity, or another behavior analytics tool

Email marketing, CRM, or lifecycle-automation platforms

Content-management systems and landing page building tools

A/B testing, experimentation, reporting, dashboard, and AI productivity tools

Why You’ll Love Working Here

Own a meaningful part of the SimpleNursing growth engine and see the direct connection between your work and student acquisition, engagement, conversion, and retention

Work across the full customer journey, from the moment a nursing student discovers SimpleNursing through the experiences that help them become and remain an engaged customer

Develop strategies and personally turn them into content, campaigns, webpages, lifecycle journeys, and experiments

Remain close to the platforms, customers, performance data, and execution rather than being removed from the work

Partner with talented colleagues across Product, Paid Media, Creative, Analytics, Engineering, and Operations while maintaining clear ownership of your channels

Support future nurses during important moments in their education and careers through products designed to help them learn, grow, and succeed

We Encourage You to Apply

You may not check every preferred box, and that is okay!! You may come from education, healthcare, consumer subscriptions, SaaS, e-commerce, or another environment where you have helped customers discover, engage with, and choose a digital product. However, this role does require someone who is currently comfortable working as a hands on individual contributor. If your recent experience has primarily involved managing teams, coordinating projects, overseeing agencies, or developing strategies that others execute, this may not be the right opportunity. If you enjoy identifying opportunities, developing strategies, working directly within the platforms, executing the work, analyzing what happened, and determining what to do next, we would love to hear from you.

Our Commitment to Inclusion

Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels welcome, respected, and empowered to do their best work. We encourage qualified candidates from all backgrounds, experiences, and career paths to apply.