Senior Lifecycle Marketing Manager, Provider Marketing

Our Mission: To Eliminate Every Barrier To Mental Health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology,

Precision Mental Healthcare

, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a

net positive ROI

for employers and we are the only company in our category to earn

external validation

of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

We’re looking for an analytical marketer with a strong track record of driving outcomes through owned communications. You’ll oversee the strategy and execution of email, SMS, and in-app messaging that supports providers from onboarding through long-term engagement. This role requires cross-functional collaboration, project management skills, and a passion for building scalable, results-driven programs. You’ll design, optimize, and measure multi-channel lifecycle campaigns—launching experiments and uncovering insights to fuel the growth of our provider network. This is a full-time remote position on our team, reporting to the Engagement Lead, Provider Marketing. Occasional travel may be required for company or team events.

What You’ll Do

Own and optimize end-to-end lifecycle marketing strategies to improve provider engagement and satisfaction

Design and launch multi-channel campaigns tailored to key moments across the provider journey

Partner closely with cross-functional teams including Clinical Operations, Product, and Data to ensure message alignment and a seamless experience

Use performance data and experimentation to inform continuous improvements in messaging and delivery

Build scalable segmentation and journey strategies that reflect provider behaviors, specialties, and needs

What Success Looks Like In This Role

You build and launch the first full-funnel lifecycle programs for our provider network—owning everything from strategy and segmentation to writing copy, building journeys, and measuring outcomes

You establish foundational playbooks and processes that set the standard for how we engage providers at scale across onboarding, activation, retention, and re-engagement

You drive meaningful, measurable improvements in provider engagement, satisfaction, and long-term retention

You elevate the quality and consistency of provider communications, increasing trust, value perception, and connection to our mission

You become a key partner to Product, Clinical Operations, and Data teams—ensuring lifecycle efforts are tightly integrated with the broader provider experience

Lifecycle marketing becomes a visible, strategic growth lever for Spring Health’s clinical network—and this role grows in impact and scope as we scale

What You’ll Bring

6+ years of experience in lifecycle, or retention marketing, ideally in healthcare or a marketplace environment

Proven success leading multi-channel engagement programs from strategy through execution

Experience With Segmentation, Personalization, And Testing Strategies

Proficient in marketing automation and analytics platforms (e.g., Iterable)

Strong collaborator with excellent communication skills

A passion for improving healthcare outcomes and the provider experience

The target base salary range for this position is

$125,520 - $156,900

and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using

Radford Global Compensation Database

at minimum to ensure competitive and fair pay.

Benefits Provided By Spring Health

Note

: We have even more benefits than listed

here

and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to

One Medical

accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.

Employer sponsored 401(k) match of up to 2% for retirement planning

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

We offer competitive paid time off policies including vacation, sick leave and company holidays.

At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.

Access to

Noom

,

a weight management program—based in psychology, that’s tailored to your unique needs and goals.

Access to fertility care support through

Carrot

, in addition to $4,000 reimbursement for related fertility expenses.

Access to

Wellhub

,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription

Access to

BrightHorizons

, which provides sponsored child care, back-up care, and elder care

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement?

Research shows

that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to

Thrive

. If this role excites you, we encourage you to apply.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health:

Our Values

Our Privacy Policy

https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.