Senior Director, B2B Content and Communications

Our Mission: To Eliminate Every Barrier To Mental Health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology,

Precision Mental Healthcare

, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a

net positive ROI

for employers and we are the only company in our category to earn

external validation

of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is seeking a results-driven Senior Director, B2B Content and Communications to lead the strategy and execution of B2B content and corporate communications that strengthen our position, build credibility, and accelerate pipeline. You will oversee a focused team across content and organic social and direct our PR agency to ensure we show up with a consistent, differentiated narrative in the market. You will partner closely with executives, Product Marketing, Sales, and Customer Success to turn our strategy, product value, and customer outcomes into compelling, high-performing storytelling. Success is measured by influence where it matters: target buyers, active pipeline, and industry leadership. This is a full time position on our team reporting to the VP, B2B Growth Marketing. Occasional travel may be required for team or company events. There is a strong preference for this position to be based in NYC and operate under a hybrid model, with

three days per week in our HQ at 60 Madison Ave office.

What You’ll Do

B2B Content Strategy & Development

Own the content strategy that supports GTM priorities and pipeline creation

Set and guard the tone and voice for all B2B external content, ensuring clarity, credibility, and consistency

Translate positioning and segment messaging into campaigns, narratives, and assets that fuel demand and conversion

Manage editorial operations including prioritization, intake, resourcing, and content calendar

Partner with Digital and Marketing Programs to drive SEO-led content performance, rankings, and conversion paths

Lead multi-format content creation tailored to buyer personas and optimized for digital performance across paid, organic, and ABM channels

Build systems to continuously source story ideas and data from product, execs, customers, and the field

Apply modern content ops and AI workflows to scale production while improving quality

Corporate Communications and Executive Visibility

Define corporate comms priorities with the CXO to reinforce our leadership narrative

Direct PR agency execution to improve share of voice and media relevance in target outlets

Strengthen executive visibility with high-quality speaking opportunities, earned commentary, and social amplification

Prepare and coach spokespeople. Maintain message discipline across media and major moments

Support alignment and responsiveness during product launches, news cycles, and reputation-sensitive situations

Manage end-to-end awards submissions, including opportunity selection, narrative development, data collection, approvals, and submission execution across relevant industry and business awards programs

Events and “Moments That Matter”

Position flagship events and launches as major storytelling and content engines

Shape keynote narratives and ensure consistent messaging across all speakers and activations

Drive post-event communications and follow-through that support pipeline acceleration

Partner cross-functionally so events become repeatable sources of high-performing content

Team Leadership and Cross-Functional Collaboration

Lead and coach a small team of high performing marketers

Manage vendors and PR agency partners for speed, capacity, and ROI

Improve stakeholder experience through predictable delivery and clear trade-offs

Measurement and Optimization

Set KPIs tied to pipeline influence, share of voice, digital performance, and executive visibility

Monitor and optimize performance based on what moves deals and reputation

Deprioritize low-impact activities and reinvest in what drives business value

Lead experimentation to fine tune messaging efficacy and drive conversion velocity

What Success Looks Like

Clear thought leadership and differentiation reflected across PR, content, and social

Measurable lift in content-influenced pipeline and velocity in priority segments

Increased share of voice with relevant, high-credibility coverage in target media

Executives recognized as influential and informed voices in key conversations

Major events create reusable content that extends engagement well beyond the moment

Stakeholders see a reliable, focused operating model

What You’ll Bring

Experience

12+ years in B2B marketing with deep experience in content and/or communications

Leadership roles in enterprise SaaS or tech enabled service environments

Proven success driving commercial outcomes, not just awareness

Executive communications experience with C-level partners

Strong familiarity with demand programs, digital channels, and sales motions

Skills

Exceptional writing and editorial judgment for technical and business audiences

Ability to influence senior leaders and balance competing priorities

Skilled in SEO strategy, analytics, and digital content performance

Strong program management and operational discipline

Experience Implementing Modern Content Operations And/or Ai Content Tooling

Mindset

Builder with a high bar for clarity and accuracy

Pragmatic, decisive, and comfortable in fast-moving environments

Prioritizes high-impact work and eliminates noise

Preferred Qualifications

Experience In Healthcare, Hr Tech, Benefits, Or Mental Health

In-house PR or corporate communications roles

Global communications exposure

Working knowledge of HubSpot, Sprout Social or other similar analytics platforms

The target base salary range for this position is

$199,090 - $248,860

and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using

Radford Global Compensation Database

at minimum to ensure competitive and fair pay.

Benefits Provided By Spring Health

Note

: We have even more benefits than listed

here

and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to

One Medical

accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.

Employer sponsored 401(k) match of up to 2% for retirement planning

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

We offer competitive paid time off policies including vacation, sick leave and company holidays.

At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.

Access to

Noom

,

a weight management program—based in psychology, that’s tailored to your unique needs and goals.

Access to fertility care support through

Carrot

, in addition to $4,000 reimbursement for related fertility expenses.

Access to

Wellhub

,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription

Access to

BrightHorizons

, which provides sponsored child care, back-up care, and elder care

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement?

Research shows

that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to

Thrive

. If this role excites you, we encourage you to apply.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health:

Our Values

Our Privacy Policy

https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you h