Senior Demand Generation Marketing Manager (Public Sector)

Datadog is looking for a strategic and results-oriented Senior Demand Generation Marketing Manager to lead full-funnel campaign execution for our Public Sector business. In this highly cross-functional role, you’ll partner closely with Product Marketing, Sales, and Field Marketing to drive pipeline across Federal (Civilian & DoD), State and Local Government, and Education (SLED) markets. You’ll own and scale the digital and demand engine for the Public Sector vertical, from high-touch ABM to broad digital programs. This is a unique opportunity to shape how Datadog reaches and engages government decision-makers in a highly regulated, high-impact space.

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do

Own and execute full-funnel integrated campaigns (paid, owned, earned) aligned to the buyer’s journey across Public Sector segments

Lead co-branded demand generation efforts with partners and distributors, including joint webinars and lead-gen programs

Build digital amplification strategies to support Field Marketing, driving event traffic and accelerating follow-up for Datadog-led and third-party events

Design and scale Account-Based Marketing (ABM) programs targeting key agencies and regulated verticals

Analyze performance data from SFDC and BI tools to optimize lead-to-opportunity conversion and share insights with stakeholders

Manage and optimize paid media spend (LinkedIn and others) to reach government decision-makers using tailored and compliant targeting strategies

Collaborate with web and creative teams to develop high-performing landing pages and digital assets

Who You Are

10+ years of experience leading demand generation programs across webinars, ABM, paid advertising, and integrated campaigns

4–5 years running high-profile campaigns across multiple channels with proven results

Strong communicator with the ability to influence cross-functional teams and senior stakeholders

Self-starter who thrives in fast-paced, evolving environments

Experience Managing Ad Spend Across Platforms Like Linkedin And Google, With A Focus On Roi And Conversion Metrics

Proficient with BI tools, Salesforce, and marketing platforms such as Marketo

Bonus Points

Experience With Government-specific Targeting Tools (e.g., Domain/ip-based Targeting)

End-to-end management of webinar programs and third-party digital events

Familiarity with co-marketing programs involving Cloud Service Providers or System Integrators

Strategic understanding of how digital marketing supports Field and Event initiatives

Creative mindset and passion for campaign ideation and brand storytelling

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Benefits And Growth

Generous and competitive benefits package

New hire stock equity (RSUs) and employee stock purchase plan

Continuous career development and pathing opportunities

Employee-focused best in class onboarding

Internal mentor and cross-departmental buddy program

Friendly and inclusive workplace culture

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The Reasonably Estimated Yearly Salary For This Role At Datadog Is

$125,000

—

$167,000 USD

About Datadog

Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers’ entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Learn more about #DatadogLife on

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Datadog Learning Center.

Equal Opportunity At Datadog

Datadog is proud to offer

Equal Employment Opportunity

to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our

Candidate Legal Notices

for your reference.

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