Principal Strategy Manager, Developer GTM Growth

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.

Available Locations

Austin, US

New York, US

San Francisco, US

About The Role

Cloudflare is looking for a

Principal Strategy Manager, Developer GTM Growth

to join the Developer Platform GTM team. This role partners directly with the Developer Growth leader to define, execute, and evolve how Cloudflare acquires, activates, and grows developers on the platform. You will operate at the intersection of strategy and execution, owning PAYGO operations and growth motions end to end.

The Developer Platform is one of Cloudflare's fastest-growing businesses, spanning compute, storage, AI inference, media, and a growing ecosystem of developer tools. How developers discover, adopt, and scale their usage on the platform is changing rapidly, driven by AI, shifts in how software gets built, and an increasingly competitive market. This role is for someone who thrives in that environment: someone who can take a loosely defined problem, structure a plan, rally cross-functional partners, and drive measurable outcomes.

You will own a mix of strategic and operational work across campaigns, strategic partnerships, program support, operations, and forecasting. The common thread is that you are the person who ensures things move forward, whether that means owning the outcome directly, incubating a motion, or reinventing the strategy and execution necessary to grow the business. This role reports to the Developer GTM Strategy & Incubation team.

Responsibilities

Growth Strategy and Operations

Partner with the growth team to operationalize how Cloudflare grows and scales its broader pay as you go business.

Own and manage the pay-as-you-go (PAYGO) forecast, identifying key levers and trends across all PAYGO products, surfacing risks and opportunities, and keeping leadership informed on trajectory.

Design and drive strategic campaigns aimed at increasing adoption, activation, and expansion across the platform.

Identify and act on growth levers across the customer journey, from sign up through production usage, partnering with product, marketing, finance, and data teams to improve conversion, retention, and expansion.

Help define how growth motions contribute to broader Cloudflare adoption, including usage growth across compute, storage, AI, security, networking, and adjacent pay as you go products.

Programs and Partnerships

Partner with growth leaders on scaling strategic Cloudflare growth programs like Cloudflare for Student and Cloudflare for Startups, and Workers Launchpad.

Spearhead, negotiate, and operationalize strategic external partnerships with ecosystem players to grow developer mindshare, acquisition, and adoption.

Work with Product and Growth leadership to identify high value partnership opportunities and build the business case, deal structure, and execution plan to bring them to life.

Build partnership motions that can expand beyond a single product or program and support Cloudflare’s broader platform adoption.

Narrative-Led Adoption

Identify industry tailwinds and emerging developer behaviors, including AI agents, MCP servers, vibe coding, multi-tenant applications, and new application architectures, then translate them into actionable growth motions.

Work cross functionally with Technical Marketing, Developer Relations, Demand Generation, and Product to build and measure narrative based adoption strategies.

Track progress across Cloudflare’s product growth as well as broader developer workloads and use cases, identifying motions and patterns that drive durable PAYGO growth.

Socialize the stories and use cases that position Cloudflare as the default platform for how software is being built today, and partner with teams to bring those stories to market.

Cross-Functional Execution and Incubation

Serve as connective tissue across the Developer GTM organization, partnering with demand generation, events, brand, product marketing, and top of funnel owners to incubate new motions and improve existing ones.

Drive alignment across Growth, Product, Finance, Sales, Legal, and Engineering to ensure programs, investments, and operational processes are calibrated to shared objectives.

Take ownership of launching new motions or processes that need to be built from scratch, and place calculated bets where it makes sense.

Keep teams honest, on track, and unblocked. Facilitate operating rhythms, track commitments, surface risks, and escalate when needed.

Continuously rethink how the Growth team operates, bringing fresh perspectives on process, tooling, and organizational design as the market shifts.

Desirable Skills, Knowledge, and Experience

6+ years of experience in growth strategy, GTM operations, business operations, or program management at a technology or SaaS company, with demonstrated ownership of cross-functional initiatives.

Experience operating in product-led growth (PLG) or developer-focused business environments. You understand how developers evaluate, adopt, and scale on platforms, and what it takes to build a growth engine around that behavior.

Strong operational instincts. You are comfortable wearing multiple hats simultaneously.

Proven ability to manage external partnerships, from identifying opportunities through negotiation, legal coordination, and launch.

Analytical and data-driven. You are comfortable with Excel/Google Sheets, dashboards, and using data to inform decisions, measure outcomes, and tell stories to leadership.

Excellent cross-functional communication. You will work daily with Product, Marketing, Sales, Finance, Legal, and Engineering. You drive alignment through clarity, not authority.

A builder mindset. You are energized by ambiguity and take ownership of problems before being asked. You do not wait for a playbook; you write one.

Fluency in the AI and developer ecosystem. You follow how developers are building with AI, understand the landscape of tools and platforms, and can translate market shifts into GTM strategy.

Experience incorporating AI tooling into your own workflows to accelerate analysis, automate processes, and improve decision-making.

Comfort operating with blurred lines of ownership. This role requires someone who can flex between strategy and execution, between leading and supporting, and between building something new and improving something that already exists.

Prior experience with developer platforms, infrastructure products, or consumption-based business models is a strong plus.

Background in product-led growth, management consulting, or operations is a plus.

Compensation

Compensation May Be Adjusted Depending On Work Location.

For Bay Area based hires: Estimated annual salary of $196,000 - $260,000

For NYC based hires: Estimated annual salary of $187,000 - $245,000

Equity

This Role Is Eligible To Participate In Cloudflare’s Equity Plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

Medical/Rx Insurance

Dental Insurance

Vision Insurance

Flexible Spending Accounts

Commuter Spending Accounts

Fertility & Family Forming Benefits

On-demand mental health support and Employee Assistance Program

Global Travel Medical Insurance

Financial Benefits

Short and Long Term Disability Insurance

Life & Accident Insurance

401(k) Retirement Savings Plan

Employee Stock Participation Plan

Time Off

Flexible paid time off covering vacation and sick leave

Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo

: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project

: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and rel