Braze Lifecycle Manager (AI)

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.

An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

Fortune Change the World (2024)

CNBC Disruptor 50 List (2022, 2023, 2024)

Fortune Best Workplaces for Millennials (2024)

Fortune Best Workplaces in Health Care (2024)

TIME 100 Most Influential Companies (2023)

Fast Company Most Innovative Companies (2020, 2023)

Built In Best Places to Work (2023)

Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)

Great Place to Work certified (2020, 2021, 2022, 2023, 2024)

Fast Company Best Workplaces for Innovators (2022)

Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking for a

Braze Lifecycle Manager (AI)

to join our Member Communications Team and drive product engagement, retention, and lifetime value across Maven Enterprise member journeys. This role sits at the intersection of lifecycle strategy, systems operations, and Product Team partnership—owning how, when, and why Maven members are engaged across email, push, and in-app channels. You will lead the operational engine behind lifecycle communications and product marketing comms to members, evolving it into an AI-native, automated, and highly scalable system that supports both business and clinical outcomes.

This role reports to the Head of Member Comms & Content and is ideal for someone who thrives in complexity, enjoys building systems that scale, and can translate Product and Clinical priorities into high-impact member experiences.

As a Braze Lifecycle Manager

at Maven, you will:

Own lifecycle operations & systems

Lead end-to-end execution and optimization of lifecycle journeys across email, push, and in-app modal

Act as the primary owner of Braze, including segmentation, personalization, QA, scheduling, and performance tracking

Maintain lifecycle hygiene, orchestration logic, and system integrity across journeys

Build an AI-native lifecycle engine

Identify and implement opportunities for AI-driven personalization, automation, and journey optimization

Partner with Data and Product to evolve toward trigger-based, adaptive, and predictive lifecycle systems

Reduce manual execution through scalable workflows, templates, and automation frameworks

Drive intake, prioritization, and operational excellence

Manage intake across Product, Clinical, Marketing, and other stakeholders

Own ticketing, prioritization, and execution workflows (e.g., Jira), ensuring clear timelines and delivery

Serve as the connective tissue between strategy and execution

Deeply partner with Product

Translate product features, launches, and clinical protocols into lifecycle strategies that drive adoption and behavior change

Embed lifecycle thinking into the product development process

Ensure communications are tightly aligned with in-product experiences

Drive engagement, retention, and behavior change

Lead initiatives to improve activation, retention, re-engagement, and program enrollment

Identify gaps and drop-offs in the member journey and deploy targeted interventions

Support clinical goals (e.g., adherence, care plan completion) through lifecycle touchpoints

Lead with data and experimentation

Use analytics to identify performance gaps and opportunities

Design and execute A/B tests and continuous experimentation

Report on lifecycle performance and impact across key business and clinical metrics

Ensure quality and member experience excellence

Uphold a high bar for quality across all communications (brand, accessibility, tone, inclusivity)

Ensure consistency across channels and programs

Continuously improve the member experience through iteration and insight

We’re Looking For You To Bring

3-5 years in lifecycle marketing, CRM, member or product communications

Deep experience with Braze, including segmentation and personalization

Proven success driving engagement, retention, and behavior change through lifecycle channels

Operational & systems mindset

Strong experience managing complex, cross-channel lifecycle systems

Exceptional project management and stakeholder coordination skills

Ability to manage intake across multiple teams while driving strategic priorities

Comfort with analytics, reporting, and experimentation frameworks

Ability to translate data into actionable insights and optimizations

Curiosity and hands-on experience with AI tools, automation, or scalable content systems

Interest in building AI-native lifecycle strategies (e.g., dynamic personalization, predictive triggers)

Experience Working Closely With Product, Engineering, Or Clinical Teams

Ability to translate complex product or clinical concepts into clear member communications

Bonus

Experience In Healthcare, Digital Health, Or Behavior Change Products

Familiarity with clinical engagement or care journeys

Experience Working In Jira (or Similar Tool)

The base salary range for this role is $115k-$135K per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This Role Requires Active Work Authorization In The Us.

Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week  (Tuesday, Wednesday, Thursday). For those based in San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C., we encourage in-person collaboration by requiring team members to attend quarterly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits That Work For You

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:

Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.

Whole-self care through wellness partnerships

Hybrid Work, In Office Meals, And Work Together Days

16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)

Annual professional development stipend and access to a personal career coach through Maven for Mavens

401K matching for US-based employees, with immediate vesting

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone.

If you receive a scam issue or a security issue involving Maven Clinic please notify us at:

security@mavenclinic.com

.

For general and additional inquiries, please contact us at

careers@mavenclinic.com

.