Marketing Operations Lead, Community Lifecycle

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 116 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit

www.redditinc.com

.

We are looking for a Senior Lifecycle Operations Lead to join our Community Growth team. This is a highly cross-functional role that will involve working with Product, Engineering, IT, Legal and Community.

Community Lifecycle is a newer function for Reddit, and this role will be instrumental in optimizing our community growth funnel. This role will focus on defining and building automated workflows and interventions for every stage of a community’s journey, ensuring the team’s impact scales.

Location

: Remote-US

Responsibilities

Own & Execute Scaled Tooling Community Growth Roadmap: Lead the design and execution of the Community Growth Funnel roadmap, identifying the necessary technical infrastructure, data signals, and automated workflows to unlock community health and growth.

Build Scaled Channel Operations: Partner closely with Product, Engineering, and Data Science teams to build the technical foundation of diversified channels. This includes making channel requests and building technical roadmaps.

Signal Optimization: Work closely with Data Science to refine community health signals, pinpoint opportunities, and eliminate gaps in the community's journey.

Drive Channel Strategy: Define and drive comprehensive strategic vision for email, push notifications, and app channels aligned with Reddit’s community growth goals and targets

What You’ll Do

Serve as the owner and admin of our Community HubSpot tooling, overseeing data piping, workflow strategies, and campaign health, and more

Partner with Analytics, Community, IT, and product to optimize all community marketing tools and systems - internal and external

Own technical side contact management, including list health, data cleanliness, list imports, and form embeds

Evaluate tooling agency partners, and source potential partners

Map the entire internal and external channel slate, identifying largest opportunities

Build and own the roadmap for tooling improvements across third-party and internal tooling

Ensure seamless coordination across multiple stakeholders on infrastructure projects, with no major disruptions

Own multi-channel content calendar across community initiatives

Manage the tooling and infrastructure needed to support community marketing campaigns, from setup to post-launch

Work closely with channel marketers to support in meeting campaign objectives

Ideal Profile

Systems thinker that can build 0 to 1

Experience With Infrastructure Buildout And Internal Tooling

You deeply understand and identify with Reddit and Redditors, and are eager to uncover insights and unlock remarkable and scalable initiatives

Data driven, with experience establishing metrics

Proven, autonomously-driven operational impact with escalating responsibility in a marketing or community marketing function

Experience Working Within A Variety Of Crms And Esps (hubspot Experience A Bonus)

Self starter with a bias towards execution

Qualifications

6+ years of experience in marketing operations, marketing technology, or a related field, with expertise in HubSpot management and automation

Proven ability to build and manage workflows, nurture strategies, and lead/contact routing systems

Strong understanding of marketing best practices and processes, with a focus on data cleanliness and accuracy

Experience With Hubspot, Hex, Google Analytics, Or Similar Tools

Strong analytical and problem solving skills, with the ability to optimize MarTech systems for business impact

Excellent communication and collaboration skills, with experience partnering across teams like DS, Product, IT, Legal

Proactive and results-oriented mindset with the ability to drive projects from start to finish.

Familiarity with Reddit’s community culture, user trends, and behaviors

Benefits

Comprehensive Healthcare Benefits and Income Replacement Programs

401k with Employer Match

Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support

Family Planning Support

Gender-Affirming Care

Mental Health & Coaching Benefits

Flexible Vacation & Paid Volunteer Time Off

Generous Paid Parental Leave

Pay Transparency

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit

https://www.redditinc.com/careers/

.

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The Base Pay Range For This Position Is

$143,600

—

$201,000 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable.  We will not sell your personal information or disclose it to any third party for their marketing purposes.  We will delete any recording of your interview promptly after making a hiring decision.  For more information about how we will handle your personal information, including our retention of it, please refer to our

Candidate Privacy Policy for Potential Employees and Contractors

.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.