Job Highlights
AI-extracted key information
The Lifecycle Marketing Manager at Robinhood is responsible for defining, designing, and executing lifecycle strategies to enhance advisor engagement and product adoption. This role involves developing advanced segmentation frameworks, launching multi-channel campaigns, and collaborating cross-functionally to improve advisor experiences.
Salary Range
$111k - $130k/year
Experience Level
Senior Level
Lifecycle Marketing Manager
Posted 5 days ago
Full-Time
Employment Type
Remote
Work Location
$111,000 - $130,000
per year
About This Role
Join us in building the future of finance.
Our Mission Is To Democratize Finance For All.
An estimated $124 trillion of assets
will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading.
About The Team + Role
We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards.
Lifecycle Marketing at TradePMR helps advisors get the most out of our platform by delivering timely, relevant, and educational experiences across their journey.
As a Lifecycle Marketing Manager, you’ll own high-impact lifecycle programs that drive advisor engagement, product adoption, and revenue growth from existing clients. You’ll develop and manage customer segments, identify key moments in the advisor lifecycle, and design experiences that help advisors take the next best action at the right time.
You’ll also play a key enablement role — partnering with our Growth and Advisor Services teams to create scalable lifecycle initiatives that reinforce frontline conversations and support advisor success.
This role is based in our Clearwater, FL; Westlake, TX; or Chicago, IL office(s), with in-person attendance expected at least 3 days per week.
At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.
What you’ll do
Define, design and execute the lifecycle strategy across onboarding, education, product adoption, engagement, and retention for existing advisors
Develop advanced segmentation frameworks using behavioral and product usage data to deliver relevant and timely lifecycle experiences
Build lifecycle-driven enablement initiatives that support Growth and Advisor Services teams
Develop and launch multi-channel lifecycle campaigns across email, in-app, and other owned channels
Partner cross-functionally to deliver clear, compliant, and advisor-centric messaging
Use experimentation and performance insights to continuously improve lifecycle impact
Share insights and recommendations that influence marketing, product, and advisor experience priorities
What You Bring
7-10 years of experience in lifecycle, CRM, or growth marketing
Experience Owning Segmentation Strategies And Journey-based Lifecycle Programs
Strong analytical skills with the ability to translate data into action
Experience Driving Growth Or Revenue Impact From Existing Customers
Ability to collaborate across teams and navigate ambiguity
Interest in wealth management, fintech, or advisor-focused platforms
Must have experience utilizing Salesforce Marketing Cloud, Google Analytics, SuperSet
What We Offer
Challenging, high-impact work to grow your career
Performance driven compensation with multipliers for outsized impact, bonus programs, equity ownership, and 401(k) matching
Best in class benefits to fuel your work, including 100% paid health insurance for employees with 90% coverage for dependents
Lifestyle wallet - a highly flexible benefits spending account for wellness, learning, and more
Employer-paid life & disability insurance, fertility benefits, and mental health benefits
Time off to recharge including company holidays, paid time off, sick time, parental leave, and more!
Exceptional office experience with catered meals, events, and comfortable workspaces.
In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits.
Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected base pay range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. For other locations not listed, compensation can be discussed with your recruiter during the interview process.
Base Pay Range
Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC)
$111,000
—
$130,000 USD
Zone 2 (Denver, CO; Westlake, TX; Chicago, IL)
$97,000
—
$114,000 USD
Zone 3 (Lake Mary, FL; Clearwater, FL; Gainesville, FL)
$86,000
—
$101,000 USD
Click
here
to learn more about our Total Rewards, which vary by region and entity.
If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application.
Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best. Please review the
Privacy Policy
for your country of application.
Compensation
$111,000 - $130,000
Annual salary
Ready to Apply?
Click the button below to submit your application directly to Robinhood. Make sure your resume is up to date and highlights relevant experience for this role.
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