GTM Partner Acquisition & Development

The Channel and Ecosystems team is dedicated to accelerating Asana's growth and market reach through partnerships and fostering a thriving partner network

. We build and nurture relationships with Channel Partners, Technology Partners, and Strategic Alliances to support Asana customers across geographies

. In this GTM Partner Acquisition & Development role, you will be Asana's tip of the spear for identifying, recruiting, and activating a new generation of partners to drive our platform evolution from work management to an AI-powered operating system

. You will turn promising strategic relationships into high-performing, revenue-generating partnerships across our global ecosystem

.

T

his role is based in our San Francisco office with an office-centric hybrid schedule

. The standard in-office days are Monday, Tuesday, and Thursday

. Most Asanas have the option to work from home on Wednesdays

. Working from home on

Fridays depends on the type of work you do and the teams with which you partner

. If you're i

nterviewing for this role, your recruiter will share more about the in-office requirements

.

What you’ll achieve

Develop and execute a strategic partner recruitment plan targeting a new generation of GTM partners aligned to Asana's platform evolution

.

Identify, evaluate, and recruit partners with proven capabilities in sales, technical solutioning, consulting, change management, and professional services

.

Establish, grow, and advise C-level and VP-level relationships at target partner organizations to position Asana's platform vision

.

Architect joint business plans defining shared revenue goals, go-to-market strategy, pipeline targets, and comprehensive enablement plans

.

Drive tight field alignment between partner sellers and Asana's direct sales team for seamless co-selling and opportunity management

.

Work cross-functionally with marketing, partner programs, customer success, and solutions engineering to build a surround-support model for partners

.

Establish clear KPIs, performance scorecards, and QBR frameworks to track partner health, pipeline contribution, and partner-sourced/influenced revenue

.

About You

Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

.

Track record in channel partnerships, partner development, or strategic alliances within SaaS or enterprise software

.

Demonstrated success recruiting and activating new partners from scratch

.

Deep familiarity with the GTM partner ecosystem (SIs, consultancies, technology advisors) and adjacent technology ecosystems (e.g., Atlassian, Salesforce, ServiceNow, Microsoft)

.

Strong executive presence with the ability to engage, advise, and present effectively to partner C-suites and senior leadership

.

Strong grasp of AI-powered SaaS platforms and the ability to internalize and evangelize Asana’s Work Graph® and platform capabilities

.

Collaborative mindset with experience working acro

ss marketing, sales, product, and customer success teams to drive growth

.

Data-driven approach with experience b

uilding partner scorecards, QBR frameworks, and performance dashboards

.

At Asana, we're

committed to building teams that include a variety of backgr

ounds, perspectives, and skills, as this is critical to helping us

achieve our mission

. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply

.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to ach

ieving our mission

. We believe that compensation should be reflect

ive of the value you create relative to the market value of your role

. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity aud

it

.

For this role, the estimated base salary range is between $255,000 - $296,100

. The actual base salary will vary based on various factors, including market and individual qualifications objec

tively assessed during the interview process

. The listed range above is a guideline, and the base salary range for this role may be modified

.

In addition to base salary, your compensation pack

age may include additional components such as equi

ty, sales incentive pay (for most sales roles), and benefits

. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role

.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

Mental health, wellness & fitness benefits

Career coaching & support

Inclusive family building benefits

Long-term savings or retirement plans

In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

About Us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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