Director of Marketing Operations

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About The Team

The Marketing Operations team at Mixpanel partners closely with Marketing Leadership to develop core processes and execute campaign operations, tooling, automation, and reporting to run the Marketing team. We build and optimize core operational processes, facilitate key decision-making, and drive efficiency in marketing execution—ensuring we deliver on our growth objectives.

About The Role

We are seeking a highly strategic and results-driven

Director of Marketing Ops - Systems, Data, and AI. Reporting to the CMO, this leader will take charge of project management, process development, and ownership of our marketing technology (including our adoption of AI), data, and reporting. The ideal candidate will be adept at overseeing the entire lifecycle of marketing initiatives, ensuring seamless execution, and harnessing data-driven insights to optimize performance.

Responsibilities

Reporting And Analytics

Define and operationalize a robust reporting cadence for each marketing function. Real-time dashboards, actual vs. goals, attribution, board reporting, budget spend, ROI, etc., to enable the marketing team to be entirely data-driven in their planning and decision-making across all sectors and geographies.  Collaborate with the in-house analytics teams to implement tracking mechanisms and KPIs to measure the effectiveness of marketing campaigns and ROI.

Project Management

Develop and implement robust project management processes to enhance efficiency and productivity.  Lead end-to-end project management for all marketing initiatives, ensuring timely and successful execution.

Data Hygiene

Ensure all data generated and used by the Marketing and AI SDR/ BDR teams is accurate, closely managed, and regularly purged. Manage relationships with data vendors and services. Develop and enforce data governance policies to maintain data quality and compliance with data privacy regulations.

Marketing Automation And Campaign Execution

Work with marketing teams to create, execute, and automate multi-touch marketing campaigns, including email marketing, lead nurturing, and lead scoring. Implement marketing automation workflows to nurture leads through the sales funnel specific to each marketing segment.

Operational Efficiency

Establish and own marketing operations processes to streamline workflows and improve overall departmental efficiency.  Continuously assess, manage, and optimize existing processes, systems & technology to adapt to evolving business needs and industry best practices.

Technology And Innovation

Stay abreast of emerging technologies in the marketing space and evaluate their potential for enhancing operational efficiency. Manage and own all marketing technology platforms, ensuring seamless integration and utilization across the marketing stack. Deploy and manage HubSpot and Qualified in Q1.

Collaboration

Foster collaboration with key stakeholders, including marketing leaders, sales, finance, analytics, and IT, to ensure alignment of marketing initiatives with broader business goals.

Budgeting

Manage the marketing budget and spend forecasting process; monitor expenditures, ensuring cost-effectiveness and adherence to budgetary constraints.

Team Leadership And Development

Build and lead a high-performing marketing operations team, providing guidance and mentorship to 5 team members globally.

We're Looking For Someone Who Has

14+ years of relevant experience, with proven experience in a senior marketing operations role, demonstrating successful project management and process optimization.

Strong analytical skills with the ability to derive actionable insights from marketing data.

In-depth knowledge of marketing technology and the ability to manage and integrate various tools. Salesforce, Hubspot, Qualified, Looker, Google Analytics etc

Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.

Strategic thinking and problem-solving capabilities.

Demonstrated leadership experience, including team management and development.

Compensation

The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings

here

.

Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.

Mixpanel Compensation Range

$206,000

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$310,000 USD

Benefits And Perks

Comprehensive Medical, Vision, and Dental Care

Mental Wellness Benefit

Generous Vacation Policy & Additional Company Holidays

Enhanced Parental Leave

Volunteer Time Off

Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

Make Bold Bets

We choose courageous action over comfortable progress.

Innovate With Insight

We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.

One Team

We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.

Candor With Connection

We build meaningful relationships that enable honest feedback and direct conversations.

Champion The Customer

We seek to deeply understand our customers’ needs, ensuring their success is our north star.

Powerful Simplicity

We find elegant solutions to complex problems, making sophisticated things accessible.

Why Choose Mixpanel?

We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.