Director of Lifecycle Marketing

We're seeking an experienced Director of Lifecycle Marketing to lead a new function within Customer Marketing that owns segmentation and automation throughout the entire customer experience – from initial purchase through expansion. This is a high-impact leadership role where you'll architect the strategy, support a high-performing team, and establish the infrastructure for scalable lifecycle marketing across our customer base.

You'll be responsible for developing global, multi-vertical segmentation frameworks and lifecycle marketing programs that drive measurable outcomes across the full customer journey: product activation, feature adoption, retention, churn mitigation, support deflection, and revenue growth. As a strategic leader, you'll establish the vision for how customer data drives personalized experiences across the organization, influencing the evolution of our Customer Data Platform (CDP) architecture to serve as the foundation for universal customer segments used by marketing, sales, and customer success teams.

Ready to make a change? Apply today!

What You'll Do

(Responsibilities)

Develop and own the automation strategy for the customer journey starting at initial purchase,  including automated nurture sequences, triggered email and in-product messaging, and optimized customer journey maps that drive activation, adoption, retention, and expansion

Establish measurement frameworks that track performance across all lifecycle stages and business objectives, connecting lifecycle marketing activities to business outcomes

Partner with cross-functional leadership to set targets across multiple customer health and revenue metrics including activation rates, feature adoption, churn, support ticket reduction, and upsell ARR

Partner with Marketing Operations and Data teams to build the Customer Data Platform infrastructure to create universal customer segments that serve multiple functions across the organization

Define segmentation strategy, partnering with Marketing Operations and Data teams to create taxonomy and governance frameworks that ensure consistency and usability across Customer Marketing

Evangelize customer segmentation and data-driven personalization across the organization working with cross-functional stakeholders in Marketing Operations, Product, Customer Success, and Growth Strategy

Oversee a team of 5-7 marketers, establishing clear roles and responsibilities and a culture focused on continuous optimization

What you’ll need to thrive

(Requirements)

8+ years of customer lifecycle marketing experience with at least 3 years in a director or senior management role

Deep expertise building and scaling customer segmentation strategies and guiding CDP implementation for platform companies with complex product ecosystems

Hands-on experiencing defining and directing global programs that drive measurable impact on product usage, retention, and expansion

Experience With Predictive Analytics, Propensity Modeling, And Customer Health Scoring Frameworks

Balances strategic vision with operational execution in complex, fast-paced organizations

Collaborative leader who builds trust and alignment across organizations with diverse objectives

Our preference is Boston, but we’re also open to strong candidates in other remote locations.

AI at Toast

At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.

Our Total Rewards Philosophy

We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at

https://careers.toasttab.com/toast-benefits

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The base salary range for this role is listed below. The starting salary will be determined based on skills and experience.

In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions, if eligible), benefits, and equity (if eligible).

Pay Range

$150,000

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$240,000 USD

Diversity, Equity, And Inclusion Is Baked Into Our Recipe For Success

At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.

We Thrive Together

We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out:

https://careers.toasttab.com/locations-toast

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Apply today!

Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact

candidateaccommodations@toasttab.com

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