Director of GTM Narrative

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.

An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

Fortune Change the World (2024)

CNBC Disruptor 50 List (2022, 2023, 2024)

Fortune Best Workplaces for Millennials (2024)

Fortune Best Workplaces in Health Care (2024)

TIME 100 Most Influential Companies (2023)

Fast Company Most Innovative Companies (2020, 2023)

Built In Best Places to Work (2023)

Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)

Great Place to Work certified (2020, 2021, 2022, 2023, 2024)

Fast Company Best Workplaces for Innovators (2022)

Built In LGBTQIA+ Advocacy Award (2022)

About The Role

We’re looking for a strategic narrative leader to own and evolve Maven’s go-to-market narrative. This role owns how Maven explains itself — to the employers and health plans evaluating our platform, and to members navigating some of life’s most important healthcare decisions.

This is a builder role. You’ll define and maintain the narrative frameworks that anchor everything we take to market: the pitch deck, the positioning, the campaign themes, the launch moments. This is a role for someone who operates at the intersection of strategist and writer — you’re equally comfortable defining the framework and doing the writing yourself.

The right person is wired for both strategy and execution. You’ve worked at the intersection of consulting-style systems thinking and editorial-quality writing. You move fluidly between strategic framework-building and high-quality written execution. You use AI fluently — it's woven into how you research, think, and write.

You’ll report to the Chief Brand and Communications Officer and work closely with Product Marketing, Growth, Clinical, and executive leadership.

As a Director of GTM Narrative at Maven, you will:

Define and evolve Maven’s core narrative, ensuring one coherent story that connects employer value and member experience

Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments)

Own the primary corporate pitch deck and keep it current with product strategy, clinical evidence, and competitive positioning

Write high-impact content that advances Maven’s market story — from executive briefs to campaign themes and content frameworks

Partner with Product Marketing to ensure product positioning lives within a company narrative

Translate clinical research, outcomes data, and product capabilities into credible stories that resonate with executive buyers and members alike

Build and maintain a living narrative system: messaging hierarchy, core value propositions, and usage guidelines for cross-functional teams

Build feedback loops with Growth and field teams to understand what’s actually landing in buyer and member conversations

You May Be a Good Fit If You

Have 8–12+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company

Have operated at the intersection of B2B and consumer audiences, ideally in healthcare, healthtech, or another regulated industry

Are an exceptional writer who can articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to members

Think in systems. You build narrative infrastructure, not just one-off deliverables. You’re comfortable working from data — outcomes studies, utilization rates, financial impact — and know how to turn numbers into a coherent argument, not just a stat in a slide.

Use AI and emerging technologies to accelerate research, refine ideas, and scale narrative development without compromising rigor or clarity

Influence cross-functional partners through clarity, credibility, and collaboration

Learn fast and visibly. This role sits at the intersection of healthcare, business, and clinical evidence — you don’t need to know all three on day one, but you need to come in curious and get up to speed quickly.

Strong Candidates May Also Have

Background in management consulting combined with in-house operating experience — you know how to build a framework and you know what it takes to execute against it under pressure

Journalism or editorial leadership experience alongside B2B marketing or brand strategy work

Experience In Healthtech Or Another Regulated Industry Where Rigor And Accessibility Have To Coexist

Experience with messaging work that moved real outcomes — shaped how a product was understood, influenced how buyers or members engaged, or gave teams clearer language to sell or enroll from

Experience Building A Function Or Practice From Scratch, Not Inheriting A Mature Team

The base salary range for this role is $180,000 - $210,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits That Work For You

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:

Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.

Whole-self care through wellness partnerships

Hybrid Work, In Office Meals, And Work Together Days

16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)

Annual professional development stipend and access to a personal career coach through Maven for Mavens

401K matching for US-based employees, with immediate vesting

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone.

If you receive a scam issue or a security issue involving Maven Clinic please notify us at:

security@mavenclinic.com

.

For general and additional inquiries, please contact us at

careers@mavenclinic.com

.