Digital Ad Ops Manager

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Ads vision is to build the largest transportation media network. We leverage media to elevate the transportation experience for our users while building an exciting and sustainable advertising business. Our work is fun, challenging, and rewarding and we are looking for a customer-focused team member passionate about solving problems, delighting our agency partners, and winning new business.

As a Digital Ad Ops Manager at Lyft Ads you will play a critical role in supporting our internal sales team to achieve its goals. You will be a true team player providing cross-functional support for all post-sales activities and management and optimization of advertising campaigns, both direct and programmatic. You will develop, evaluate, and improve processes and tools in order to improve day-to-day operations and efficiencies for our sales team. We are looking for individuals who love solving interesting problems, are highly adaptable, and care deeply about customer satisfaction.

Responsibilities

Collaborate with advertisers to set up and launch advertising campaigns on the Lyft platform

Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement

Set up, execute and optimize programmatic managed service campaigns

Partner with the Account Management Team to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI

Analyze campaign data to identify opportunities for optimization and make data-driven recommendations

Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance

Ensure all ad creatives are displayed correctly and consistently across various devices and platforms

Launch Alpha and Beta campaigns in close partnership with our product teams

Troubleshoot and resolve any technical issues related to ad delivery and performance

Generate regular reports on campaign performance and provide insights to advertisers and internal teams

Utilize data to develop performance insights and recommendations for campaign improvements

Collaborate closely with Lyft Ads sales and account management teams to understand advertiser objectives and deliver on campaign goals

Stay updated on industry trends and Lyft's platform updates to incorporate best practices into campaigns

Ensure that all advertisements adhere to industry regulations and Lyft Ads advertising policies

Stay informed about changes in advertising regulations and update campaigns accordingly

Experience

BA/BS degree and 3+ years of digital advertising sales operations or campaign management experience required.  Programmatic managed service experience preferred

Proficiency in ad management platforms, including programmatic advertising tools

Strong analytical skills and the ability to translate data into actionable insights

Excellent communication, interpersonal, and organizational skills

Must have high attention to detail, possess an ability to multitask and work well under pressure, be a critical and strategic thinker, and be self-motivated and proactive

Must demonstrate a keen interest and understanding of technology and have strong analytical skills and a deep interest in data-driven solutions to provide the best recommendations for our sales teams and clients

Must demonstrate proficiency with Google Sheets and complimentary tools as needed for the creation of ad pacing trackers and internal workbooks

Must demonstrate hands on experience and proficiency with ad serving solutions and programmatic platforms (DSP/SSP) to ensure accurate campaign set-up, delivery and reporting

Boostr experience is preferred

Must be comfortable leading projects with limited direction or oversight

Benefits

Great medical, dental, and vision insurance options with additional programs available when enrolled

Mental health benefits

Family building benefits

Child care and pet benefits

401(k) plan with company match to help save for your future

In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off

18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible

Subsidized commuter benefits

Monthly Lyft credits and complimentary Lyft Pink membership

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the San Francisco area is $98,000 - $122,500, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.