Demo Strategy & Effectiveness Manager

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We're looking for a Demo Strategy & Effectiveness Manager to own the end-to-end strategy for product demos at Figma. In this highly visible and collaborative role, you’ll shape how we showcase our platform to customers and prospects. You’ll design, standardize, and enable world-class demo experiences that highlight our business value, solve customer pain points, and help teams see what’s possible with Figma.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What You’ll Do At Figma

Design demo experiences by developing engaging scripts and flows for all Figma products, tailoring them to both executives and end users

Showcase business value through best-practice executive demos that tie Figma’s capabilities to solving real customer challenges and delivering measurable outcomes

Enable end users by crafting practitioner-focused demos for common use cases (e.g., Product Managers creating prototypes in Figma Make), making it easy for anyone to envision Figma in their workflow

Stay up-to-date by collaborating with Product Managers to understand and incorporate new features into demo scripts, ensuring demos are always current and relevant

Lead enablement sessions by delivering live and recorded demo sessions for Account Executives (AEs) and Solutions Consultants, helping them master new demo flows

Train and scale by building training resources and best-practice assets so the field team can confidently demo the latest product capabilities

Maintain the demo environment by organizing and standardizing assets to ensure consistency, reliability, and excellence across all demos

Partner cross-functionally by working closely with the Advocate and Brand teams to ensure our demos and assets set the bar for the industry and inspire our customers

We'd Love To Hear From You If You Have

Experience Creating Compelling Demos Or Enablement Programs For Saas Or Design-focused Products

A passion for storytelling and the ability to translate technical capabilities into business value

Strong collaboration and communication skills, with a knack for working cross-functionally with product, sales, and marketing teams

A track record of designing and standardizing demo environments or sales enablement assets

The ability to lead engaging training sessions, both live and recorded, for a variety of audiences

Deep empathy for both customers and field teams—understanding what makes a demo memorable and actionable

While not required, it’s an added plus if you also have:

Familiarity with Figma (bonus points for hands-on experience as a user or evangelist!)

Creativity, organization, and a bias for action

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.  Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (sf/ny Hub)

$149,000

—

$260,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an

Equal Opportunity Workplace

• we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status

,

or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to

Accommodations-ext@figma.com

. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples Of Accommodations Include But Are Not Limited To

Holding interviews in an accessible location

Enabling closed captioning on video conferencing

Ensuring all written communication be compatible with screen readers

Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with

Figma's Candidate Privacy Notice

.