Corporate Strategy and Planning Lead

Asana’s Corporate Strategy team drives clarity and focus in Asana’s long-range growth strategy. As the Corporate Strategy and Planning Lead, you will identify and shape high-impact product bets, new GTM and monetization opportunities, and investment priorities that maximize differentiation, expansion, and value creation.

This is a high-visibility role where you will partner with stakeholders across Product, Finance, GTM, and G&A teams to translate vision into executable growth bets.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What You'll Achieve

New Product Incubation (npi) & Investment

Lead market analysis to support "big bets," shape M&A strategy, and develop rigorous investment evaluation frameworks to guide portfolio decisions.

Commercial Strategy

Work with cross-functional teams to set our product portfolio up for success, including assessing and evaluating opportunities to refine our GTM motions

Long-range Planning

Drive H2/H3 (Horizon 2 and Horizon 3) planning efforts, identifying long-term opportunities to ensure sustainable growth.

Strategic Threat & Opportunity Analysis

Evaluate existential threats and market opportunities through robust scenario analyses to inform executive decision-making.

Strategic Partnerships

Identify and evaluate strategic partnership opportunities that align with Asana’s long-term vision.

Operating Model And Org Design

Work with leadership to architect the organizational design and internal operating models required to execute against our corporate priorities

Special Projects

Lead bespoke, non-BAU analyses for high-priority initiatives that sit outside traditional functional homes.

Cross-functional Alignment

Drive alignment across Product, Finance, and GTM teams to ensure strategic initiatives are resourced and executed effectively.

About You

10+ years of experience in corporate, product, or GTM strategy, with a strong focus on driving portfolio investment decisions and new product incubation.

Deep understanding of SaaS business models and GTM motions.

Strong analytical and cross-functional skills, with the ability to bridge Product, Finance, and Go-to-Market teams to translate vision into executable growth bets.

Proven track record of successfully leading complex strategic initiatives from conception to recommendation and execution.

Exceptional leadership, communication, and interpersonal skills, with the ability to influence and align diverse stakeholders at all levels.

Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.

Bachelor's degree in Business, Finance, Economics, or a related quantitative field. MBA is a plus.

Prior strategy consulting experience is highly preferred.

Experience In A B2b Saas Company, Especially One With Both Plg And Slg Motions.

Experience Navigating Complex M&a Or Strategic Partnership Evaluations.

Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $207,000 - $243,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

Mental health, wellness & fitness benefits

Career coaching & support

Inclusive family building benefits

Long-term savings or retirement plans

In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About Us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

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